Grey heron is a fitness apparel brand created with one ideology in mind that is to motivate and inspire people to take action towards their goals or dreams.

Everyone has fire inside them, all we need to do is find it and light it.Look inside yourself and Find the inner you.

Not everyone gets what they want in their life but everyone has the right to take action for their dreams and make them their reality. Get up and charge. Time is now.

The tagline "Find the Inner You"

Not everyone knows from the beginning "what they want in life" or "who they truly are", but every one of us has been to the bottom or lost at some point in our lives, and those are the moments when we find our true self or like we say "Find the Inner You" and move towards it. For every person this inner self is different, but the spirit is the same i.e., to become better and stronger.